Only
Execution
Matters

For CXO’s and Investors that need experienced operators to achieve their growth targets

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Product Backlog

Align your product backlog with your business model for product-market fit

Due Diligence

Maintain critical momentum and close your investment round
3x faster

Customer Acquisition

Find early advocates and onboard loyal customers

Cash Management

Extend your runway by 6+ months through cost and working capital management

Pitch Materials

Tell a compelling story with pitch assets that investors want to see

Brand and Growth Marketing

Develop a brand ladder and create your unique story

Product Backlog

Align your product backlog with your business model for product-market fit

Due Diligence

Maintain critical momentum and close your investment round 3x faster

Customer Acquisition

Find early advocates and onboard loyal customers

Cash Management

Extend your runway by 6+ months through cost and working capital management

Pitch Materials

Tell a compelling story with pitch assets that investors want to see

Brand and Growth Marketing

Develop a brand ladder and create your unique story

For CxO’s

#growth
#speed
#deliver
#profit
Don’t lose time misfiring on mission-critical strategy
Leverage expert help for your most important work
Access experience and industry best practices to de-risk your critical path
Create trust and secure capital investment

For Investors

#de-risk
#takeaction
#growth
#alpha
Accelerate a portfolio company’s growth & maturity
Act to address burning risks with independent experts that do the heavy lifting
Insight into the best early-stage companies through our platform
De-risk your investment with action that complements the analysis

Who we are not…

A day-rate consultancy that only sells advice or reports
A gimmicky shortcut to creating your unicorn
Task-oriented development shop
A solo freelancer or agency with an unproven track record

Who we are…

Experienced founders that know what works and what doesn't
Known for delivering results and project course-correction
Blend top-tier methodologies with practical action
Diverse network to accelerate your growth
Extension of your operating capacity - we get it done

What We Do

Product

Build products that people (actually) want

Market

Nurture loyal and long-term customers

Raise

Tell your best story and secure your future

Controls

Show you’re investable and pass due diligence

What we do

Develop and structure your ideas and features into a prioritized
backlog and release strategy
Map the backlog to the underlying business model, ensuring the
product is viable and designed for commercial success

The impact we make

Customer-led products that are commercially viable
A product release strategy that allows for iteration and rapid
product development
Build your product on budget and on time, first time
The Founder of a Med-tech startup developed a concept to use AR
& VR devices to revolutionise orthopaedic surgery.

She needed to scope a product build and find the optimal tech stack,
but had no experience building successful tech products.

She engaged WNC in a 2-week Product Rapid Action Framework
sprint to:
Clarify the problem/solution hypothesis
Develop a prioritized feature backlog, arranged into 3 releases
Develop a unique tech stack
Align the backlog to the business model and fundraising
roadmap

What we do

Design customer interview scripts that focus on testing and validating assumptions
Conduct structured interviews with current and potential customers
Generate actionable feedback for product and strategy teams

The impact we make

Validate the idea & solution against real input from real people
Generate valuable insight to feed back into your feature backlog, pricing model and fundraising roadmap
Create a wait-list of early and potential customers
The Founder of a child care management software company came to us with a solid product but no traction or route to market.

He needed customers. Urgently.

He engaged WNC in a 2-week Customer Rapid Action Framework sprint to:
Design customer interviews
Conduct all interviews and aggregate feedback
Identify 2x new customer segments
Define 3x new channels to grow market share

What we do

Develop pitch assets that tell your unique story
Filter your message against the message we know investors want
to hear
Build practical financial models that support pricing, fundraising
and scenario modelling

The impact we make

Help you to tell a compelling story
Communicate the unique value of your idea and a path to
profitable growth
Prepare dynamic models that help you to make optimal decisions
The founding team of a Media startup needed a complete set of pitch assets for their pre-Series A round.

Using multiple 2-week Rapid Action Framework sprints we:
Crafted a narrative that told a story of why now was the time
to invest in a opportunity that was too big to miss
Delivered a pitch deck and teaser deck for investor outreach
Built a financial forecast model to test different scenarios and support the overall narrative
Raise $2M

What we do

Design and document a robust control environment
Develop flexible and practical controls suited to small and growing organisations

The impact we make

Develop trust and assurance with investors
Maintain momentum in your fundraise with complete and professional internal control  documentation for your data room
Co-founders of a Med-tech startup had secured a term sheet from a Series A investor but were facing a stringent due diligence process.
‍
They didn’t have the time to design and document controls that they had or needed, but couldn’t afford to lose crucial momentum with the raise.

They engaged WNC in a 2-week Control Rapid Action Framework sprint to:
Design and document customized controls for their unique
set-up
Ready-to-upload control environment which they uploaded
into the data room in Carta
Secure the investment without losing crucial time

About Us

About Us

Alex Weekes

MBA student at University College London & Former
Entrepreneurship Associate Lecturer at University of
West England
Member of Toptal®, an exclusive freelance network for
the world's top 3% of project consultants
Agile Certified Practitioner & Agile Coach
Specialises in entrepreneurial strategy, product
development and new venture creation

Brian Nichol

Ex-KPMG & chartered accountant
Member of Toptal®, an exclusive freelance network for
the world's top 3% of finance consultants
Global experience across 4 continents working with
numerous founders and companies across multiple
industry verticals
Specialises in growth & profitability, blending core finance
with a unique mix of product, sales, customer &
marketing

How we do it

The Rapid Action
Framework

The Rapid Action Framework incorporates our
focused 2-week sprint program to deliver immediate
ROI using industry-leading best-practices:
Define success criteria for the sprint
Agree on deliverables with the highest impact
Align key stakeholders
Integrate the current environment into our best practice methodology
Hand over detailed execution plan and other deliverables
Our process is investor-approved to ensure you're
building an investable company
1

Understand

Problem & objectives
required timeline
Common vs unique problems
Map path to profitability / viability
2

Build

Map scenario’s against best practice framework
Develop solution
3

Listen

Build and test continuously
Incorporate feedback to iterate solution
Repeat
4

Implement

Create implementation plan
Align plan with long term path to viability
Our Rapid Action Framework guarantees the
shortest path to effective action
Problem & objectives
required timeline
Common vs unique problems
Map path to profitability / viability
Build and test continuously
Incorporate feedback to iterate
solution
Repeat
Map scenario’s against best practice framework
Develop solution
Create implementation plan
Align plan with long term path
to viability
Our focused 2-week sprint programs are investor
approved and deliver immediate ROI using industry-
leading best-practices
Define success criteria
for the sprint
Agree on deliverables
with the highest impact
Align key stakeholders
Integrate the current
environment into our
best practice
methodology
Handover detailed
execution plan and
other deliverables
Only Execution Matters
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